How To Optimize Google Shopping Ads Using Performance Marketing Software
How To Optimize Google Shopping Ads Using Performance Marketing Software
Blog Article
Server-Side Tracking vs. Pixel Monitoring - Which is Better?
A variety of e-commerce companies are turning to server-side tracking as a method to enhance their information collection procedures. While it calls for extra technical knowledge than regular GTM and may introduce additional costs, it can result in greater accuracy and more reputable data
Pixel tracking utilizes a piece of code to sign up conversions on your internet site. It's very easy to set up and less prone to ad blockers.
1. Much more exact information
The typical method of tracking conversions on a site, utilizing pixels, is having problem with transforming internet browser personal privacy plans. This means that the data being sent to Google Ads, Facebook Business Manager and other platforms is less precise than it must be.
Server-side monitoring is an extra safe and secure alternative that helps to bypass these restrictions, as it's loaded from your own domain name and dealt with as first-party code, meaning it's less likely to be affected by ad blockers or other safety and security steps. This offers much more precise data and a much more total photo of individual journeys across channels.
Additionally, this type of monitoring enables services to track conversions beyond the web site, such as telephone call and in-store brows through, which can be hard for pixel-based monitoring. This adaptability offers marketing experts more possession over the information they send out, and makes it much easier to abide by different data legislations. It's also a lot less susceptible to fraudulence, as it's harder for illegal stars to control the system by changing the postback URL.
2. Better control over data.
Server-side tracking enables businesses to collect and improve information prior to sending it to third-party analytics/advertising systems. This boosts information completeness and accuracy, which can help marketing experts make even more educated advertising and marketing choices.
Conventional pixel tracking relies on JavaScript tracking codes that are positioned in internet site site visitors' web browsers. These tracking codes are frequently blocked by advertisement blockers, which can cause data collection interruptions and inaccurate results. Server-side monitoring makes it possible for services to bypass these restrictions and provide exact, regular data that is less at risk to disturbance.
This type of tracking also permits services to track conversions that take place beyond the website, like telephone call and in-store purchases. This is necessary given that new privacy plans such as Apple's Intelligent Tracking Prevention (ITP) restrict the life span of cookie-based tracking pixels to 7 days. This is a key reason that S2S is a lot more dependable for businesses looking for to adapt to these changes.
3. Much less vulnerable to scams
Server-side tracking makes it possible for companies to control data hauls before it gets to third party endpoints, improving protection and privacy. This is especially important as various browsers and platforms increasingly transform exactly how they handle cookies. For instance, in iOS 14, Safari will just provide first-party cookie information and will certainly not allow pixel-based monitoring. Utilizing server-side tracking, you can bypass these constraints and continue to track conversions that took place beyond your site.
On top of that, server-side monitoring enables you to record customer data directly by yourself servers. This removes reliance on third parties, which can be susceptible to breaches and personal privacy infractions.
A server-side tracking system is a collection of instructions that informs your site's web server what events to record. This information is then sent out to analytics tools like Google Analytics and Facebook Service. It's also made use of to set off event-based advertisements, such as retargeting. In contrast, pixel monitoring is an alternative approach that uses a tiny piece of code on your web page to gather information from individuals.
4. Less complicated to execute
Server-side monitoring is a data collection procedure that happens on the internet site's own web server, bypassing web browser constraints. This means that information collected by the website/app is first sent out to the server where it's processed and then sent to analytics devices like Google Analytics or Facebook Pixel.
The benefit of this technique is that it reduces the range of information management and digital performance marketing provides organizations much more control over transmission, making it usually more trustworthy. Therefore, it's less susceptible to information challenges triggered by points like a broken link or an energetic ad blocker being set up.
With OWOX BI's Server-Side Monitoring, your business can collect real-time conversion information similarly that you would with pixels or a cookie, however this is after that passed straight to your marketing and advertising devices on the web server. This allows you to have more exact data and assists make certain compliance with privacy guidelines such as GDPR. In addition, it also prevents the monitoring limitations imposed by web browsers and advertisement blockers.